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Athlete Endorsements

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... media. Nike's advertising is also done through endorsements, with athletes such as LeBron James, who received a $10 (http://www.dailyemerald.com/arch ive/v100/3/990429/protests.html). (http://www.dailyemerald.com/arch ive/v100/3/990429/protests.html). Vans could do a lot for its corporate image by not only endorsing athletes, but by endorsing its own fair labor hand, a nationally recognized auto expert would be successful in endorsing cars, but not athletic shoes. Either of them, basket ball player is likely to be effective in endorsing athletic shoes, but not in endorsing automobiles. On the other they must be the right ones. Prominent athletes endorse shoes, and commercials lead us to believe that the right shoes ...



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Sources list for ATHLETE ENDORSEMENTS:

Brochu, Kevin. "Stress and the Young Athlete." The Athlete's Advisor. 1997. Online at . Brochu, Kevin. "Stress and the Young Athlete." The Athlete's Advisor. 1997. Online at <http://www.athletesadvisor .com/strength/catz_02.htm>.
High School Sports Recruitment

Carr CN, Kennedy SR, Dimick KM. Alcohol use among high school athletes: a comparison of alcohol use and intoxication in male and female high school athletes and non-athletes. J Alcohol Drug Educ. 1990;36:39-43.
Injury in the Adolescent Athlete

Royce, W. Gebelt, J. Duff, R. (2001). Female Athletes: Being both Athletic and Feminine. University of Portland. Athletic Insight: Journal of Sport Psychology. Sports.
Title IX: Women’s Sports

Royce, W. Gebelt, J. Duff, R. (2001). Female Athletes: Being both Athletic and Feminine. University of Portland. Athletic Insight: Journal of Sport Psychology.
Female Students and University Sports

Adams CL. Substance use of Massachusetts high school student-athletes and non-athletes. Dissertation Abstracts International. 1992;4-B:153.
Injury in the Adolescent Athlete

 

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